Our mission is to empower females globally to be confident in themselves and be who they want to be. Missguided is a bold, straight talking and forward thinking fashion brand inspired by real life that aims to do exactly that.

Since our aim is all about empowerment, we make it easy for everyone by making our product affordable. Its not just fast fashion - its rapid fashion. We drop new styles every week, working constantly to bring our babes the freshest pieces, put together in wearable ready-to-go outfits.

It’s super-important for us to promote a healthy body image – we’re not about conforming to any stereotypes. And we’re not in the business of digitally altering their appearance either… there’s no reshaping or removing stretch marks here.